In today's interconnected world, the call for inclusivity reverberates louder than ever before. One powerful way to heed this call is by ensuring that products and services are accessible in sign language. This not only strengthens the bonds of communication but also brings forth a host of tangible benefits for businesses and society at large. Let's delve into the compelling examples and data that highlight the advantages of embracing sign language accessibility:
Starbucks introduced sign language ordering at a Washington, D.C. store in partnership with the Deaf Leadership of the National Association of the Deaf. This initiative enables deaf customers to place their orders using American Sign Language (ASL). According to the World Federation of the Deaf, there are approximately 72 million deaf people worldwide. By catering to this sizable demographic, businesses can significantly expand their customer base.
Netflix provides sign language interpretation for a range of content, making their platform more accessible to the deaf and hard of hearing community. A study by Harvard Business Review found that businesses that prioritize customer experience can achieve a growth rate of 4-8% higher than their peers.
Apple includes a wide array of accessibility features in their products, including sign language support for video calls. This commitment has earned them a reputation for being a leader in accessibility and innovation. A survey conducted by Cone Communications found that 87% of consumers will purchase a product because a company advocates for an issue they care about.
IBM developed a sign language translator that converts spoken language into text and animated sign language avatars, enhancing communication for the deaf community. A study by McKinsey & Company found that companies with diverse management teams are 33% more likely to outperform their peers in terms of profitability.
The Swiss telecommunications company Swisscom offers a customer service hotline accessible in sign language, empowering deaf customers to navigate their services more effectively. A report by Accenture highlighted that businesses that prioritize accessibility and inclusivity could unlock a potential $13 trillion in annual incremental spending by 2030.
The journey towards making products and services accessible in sign language is not just a gesture of goodwill; it is a strategic move that unlocks a world of benefits. From expanding customer reach to nurturing a diverse workforce, the advantages are evident in both examples and data. As we witness a global shift towards inclusivity, businesses that embrace sign language accessibility are not only meeting a need but also positioning themselves as pioneers in shaping a more accessible and equitable future for all.
Great article. How are Netflix making their content accessible to the Deaf community with sign language interpretation - are you talking about signupcaptions.com? If so, SignUp is not affiliated with Netflix, it is a free-of-charge Google Chrome Extension invented by teenager, Mariella Satow, that overlays sign language interpretation on to movies and TV shows on Netflix and Disney+.